Most businesses get in trouble because they do not track or manage the indicators of change. These are business feedback loops, customer responses, stocking levels, employee turnover rates and more. Is your organization designed to notice the signals? The most important part for winning a battle is intelligence. Knowing what is going on. You can have the best strategy in the world, the most fantastic mission statement and the most amazing logo but if all of that is out of touch with what is happening in your market, chances are there will be blood on the ground.